Selling Your Home With Benson Property Group

• We provide you with a detailed market analysis of homes similar to yours in your area. This helps us determine an effective price range to list your home.
• After reviewing all the “comps”, we work with you to determine a price-point which will minimize days on the market and maximize your sales price.

Determining price is one of the most critical steps in preparing your home for sale. A well-priced home often sells quickly once it is put on the market. When your home is priced right from the outset, you maximize your opportunity of reaching the most qualified buyers and obtaining top dollar. Pricing your property too high will cause the home to sit on the market for an extended time.

Overpricing a property is risky, because qualified buyers won’t see your home because it is out of their price range. Agents may hesitate to show an overpriced home. Since an appraisal is required in financing a property, it is futile to price a property for more than it is worth…it won’t appraise. Many buyers comparison shop – looking at your home may convince them to make an offer on another home. Properties left on the market for extended periods of time, usually become shopworn causing buyers to believe there is something wrong with the house. Overpricing lengthens market time, invariably resulting in a lower selling price than would otherwise have been obtained.

• We walk the home with you before listing it, to create a detailed punch list of work to be done to list the home;
• We present everything that we believe will help your home sell quickly at maximum value.
• You decide what work, if any, you want to do.
• The best part? We’ll let you know what work not to do. Why? All work doesn’t get a good return upon sale. We treat your budget as if it was our own. We’ll let you know what’s crucial, what’s optional and what to skip.

We’ll meet with you and tour the home. Then we’ll go home and do our homework to create a picture of what is going on in the neighborhood and area and how it will affect your pricing. The sales statistics combined with the amount of work you do on your home (or don’t do), will help us come up with a game plan on pricing your home.

While you are cleaning out closets or applying a fresh coat of paint, we will market your home as “Coming Soon” to local agents, neighbors, our database of home buyers and several other sources BEFORE your home is officially listed in the MLS. Our goal is to help generate interest so that your home sells quickly and for top dollar.

Once you are ready to officially list your home, your property will be featured in the Online MLS system, viewed daily by thousands of DFW real estate agents and prospective buyers. Within 24 hours, your home will appear on dozens of national and hundreds of regional real estate websites. Within the week, all of your neighbors will receive a “Just Listed” postcard in their mailbox, announcing that your home is now on the market so they can spread the word to family and friends.

We want buyers to be “WOWed” when they first see your home online, and when they tour it in person. Our professional photographers make sure that your home looks its best on the internet. All marketing materials for your home and “Just Listed” postcards are created by graphic designers and professionally printed.

We will create a professional video using state-of-the-art production techniques that help buyers engage directly with your video brochure. These videos are professionally hosted online for maximum reliability. Most importantly, we can add continuing updates to your video should the need arise. This is very helpful in promoting things like “price reductions, renovations, pending contracts and more.

Here is an example video:

We create and use specific marketing assets for Facebook, Pinterest and other platforms that allow prospective buyers to see and interact directly with your home’s listing. This also helps cross promote agent awareness with other real estate agencies in the area.

We will create a video suitable to get attention on Social Media like this:

It might surprise you to learn that more than 92% of all home buyers now use the Internet in their home-search process, so it is critical to that your home receives as much online visibility as possible.

We create a page for your property on our website in addition to the MLS to double your exposure. We utilize local blogs, social media outlets, as well as promoting your property listing on popular web sites, such as Realtor.com, Trulia, and Zillow.

We handle calls, showing appointments, contracts, negotiations as well as coordinate with inspectors, appraisers, lenders and title companies. We see you through the whole process right down to reviewing the HUD-1 settlement statement and attending closing with you.

We call or email and give you updates on the marketing progress, including comments and showing feedback from other agents and buyers.